WELLNESS TOURISM: NEW HORIZONS FOR BALANCE AND HEALTH UNDER CURRENT CONDITIONS
Abstract
Wellness tourism is becoming an essential aspect of the modern tourism market, offering new horizons for achieving a balance between physical, mental, and social health. In a world where stress and a fast-paced life are increasingly becoming a norm, wellness tourism is a response to peoples’ needs for recovery and harmony. Studies show that wellness tourism not only contributes to physical health but also helps people improve psycho-emotional state, strengthen social connections, and reduce anxiety. The relevance of wellness tourism is determined by the growing demand for healthcare services, particularly during wartime, when health has become a priority for many people. Tourists increasingly choose destinations offering SPA therapy, yoga, meditation, and other practices promoting recovery. In this case, such resorts as those located in the city of Truskavets and the Carpathian Mountains are becoming ideal places for implementing the concept of wellness due to natural resources, clean air, and a variety of healthcare services. Wellness tourism also considers social aspects since many programs contribute to developing interpersonal relationships and creating a supportive atmosphere. Offerings, including group classes and joint activities, allow tourists to make new friends and feel part of a community. The environmental aspect of wellness tourism is also important since many resorts are striving for sustainable development, using environmentally friendly technologies and practices. The article analyzes the current state and main trends in the development of wellness tourism under present conditions and its impact on the transformation of the tourism industry in Ukraine. The study considers the dimensions of the models of human wellbeing and the main reasons for the popularity of wellness tourism during wartime that testify to the importance of integrating health and wellbeing into everyday life, promoting active lifestyles and a conscious approach to health. Wellness tourism not only satisfies modern society’s needs but shapes a new culture of health care in which harmony between body and soul becomes a vital element.
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